design
Brand design
FoodsUp, a Toronto-based restaurant supply company, is dedicated to providing local restaurants with high-quality groceries at affordable prices. While rooted in traditional food supply chains, FoodsUp is also a burgeoning tech startup, boasting a talented team that develops cutting-edge warehouse management systems, order management platforms, and online sales solutions.
To enhance brand recognition, we've opted for a vibrant tech blue-green as the primary color, complemented by a contrasting dark blue for heightened visibility and memorability. For optimal usability across various platforms, the logo will feature a combination mark design, integrating both an icon and text to ensure easy recognition and effectively convey the brand's identity.
design
Brand storytelling
FoodsUP is a grocery e-commerce application and platform that mainly supply local offline restaurant where in Toronto and Montreal, so we wanted our website to reflect that.
We aim to create a website that can convey to our customers what we have capability and confidence in providing restaurants with high-quality products at unbeatable prices, while delivering service that goes above and beyond expectations.
Design Practices
Compelling Visuals
Use high-quality images to showcase the journey of FoodsUp, its team, products, and services. Visuals can evoke emotions and create a connection with the audience.
About Us Page
Create a detailed "About Us" page that provides information about FoodsUp's history, team members, values, and commitment to quality and affordability.
Visual Branding
Ensure consistency in visual branding elements such as color scheme, typography, and logo placement to reinforce brand identity throughout the website.
Community Engagement
Incorporate social media feeds or forums where customers can share their experiences, provide feedback, and engage with the FoodsUp community.
Call-to-Action (CTA)
Call-to-Action (CTA): Include clear and compelling CTAs throughout the website, encouraging visitors to learn more, contact FoodsUp, or make a purchase.
Responsive Design
Responsive design ensures that users can easily navigate and interact with the website regardless of the device they are using. This leads to improved user satisfaction and engagement.
Build responsive website
Due to developer constraints, we are unable to assign a developer to develop and maintain the website. Leveraging my past experience in website building, I propose to assist the team in completing this task. Additionally, for product designers with basic HTML, CSS, and JavaScript knowledge, Web-flow would be the most efficient tool for building and maintaining a highly customized responsive website.
